Apr
14
FourSquare Unveils Social-Ad Platform Called Pinpoint
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FourSquare Co-Founder and CEO Dennis Crowley took the stage at Ad Age’s Digital Conference today to introduce Pinpoint, FourSquare’s new ad platform.
“We want to help solve the problem of how to connect users from the digital to the physical world,” Mr. Crowley said of Pinpoint, which uses data to build user profiles.
Pinpoint’s website describes the platform as a “full-service advertising solution powered by the world’s most accurate location intelligence available.” Mr. Crowley said the platform will use FourSquare’s first-party location intelligence and third-party GPS information from apps and publishers to help make sense of consumer behavior and add context to data.
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