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Foursquare is opening its promoted listings ads to all small businesses around the world.

The promoted listings show up in the app’s Explore function, which consumers use to discover nearby restaurants, bars, parks or other attractions. If a Foursquare user searches for “burgers,” for instance, then a nearby burger shop can bid to have its store listing shown in the search results.

Businesses are charged on a cost “per action” basis for these ads, meaning they only pay if a user taps on a promoted listing or checks in at the advertised location. Businesses can also choose if they want to promote a special offer, a user-generated tip about the location or just the store listing.

Continue reading at AdAge.com