Hasta La Creative!

Many analysts reacted immediately to the megamerger by hailing it a cure to the nagging thorn in Maurice Levy’s sidethe search for a successor to the 71-year old Publicis Groupe CEO, who’s been overseeing the company for more than two decades.

But Omnicom Group CEO John Wren doesn’t feel like the answer as much as a stopgap.

For one thing, Mr. Wren is 60. On a call with analysts last week it was disclosed that he plans to move into the chairman role after a period of five years. For a company like Publicis that’s only had two real leaders since its beginnings in 1926, Mr. Wren’s installment may buy just enough time to identify or train a qualified leader to see the merged company into the future.

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