Mar
31
Four Steps To Protect Your Brand From Scam Ads
Posted in: UncategorizedScam ads can be damaging to a brand, but there are things marketers can do to ensure they don’t end up dealing with one in the first place. Here are four steps to protecting yourself.
1. Ensure that your global marketing, PR and legal teams understand what scam ads are. Create a tutorial that explains the phenomenon and how they are leaked into the world.
2. Assign a point person or a team of people who are responsible for vetting awards-show submissions. Do not sign the dotted line unless you’ve confirmed that an ad is legitimate.
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