Four Startups That Impressed at SXSW: Takes, Clinch, Raved and Posse
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SXSW remains the place for new consumer facing startups to launch, or for those that already exist, to debut new features and generally raise awareness for the app, service, or technology platform they provide.
We’ve been conditioned to expect a breakout runaway hit, one with the potential to disrupt businesses or create entirely new categories, a la Foursquare, Instagram, even Highlight, which was declared last year’s “winner” before SXSW actually began.
Over the last week, I met with more entrepreneurs and investors than I can count, and in lieu of any new category creators, there were several startups I felt are putting innovative spins on existing, nascent categories, four of which are gaining traction after a strong, if quiet, showing at SXSW.
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