Apr
27
Four Marketing Takeaways from Shanghai's Auto Show
Posted in: Uncategorized
In China, Jiangling Motors’ Landwind X7 will sell for about a third the price of the Evoque from Jaguar Land Rover. Jaguar chief designer Ian Callum already pointed out the similarities between the two cars on Twitter at another Chinese auto show last year.
But there’s apparently nothing Jaguar Land Rover can do about it.
“I really regret that all of a sudden, copy-and-paste is coming up again,” Jaguar Land Rover CEO Ralf Speth said at the auto show, according to Automotive News. “There are no laws, there’s nothing to protect us, so we have to take it as it is.”
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