Oct
02
Former U.N. Creative Chief Creates Millennial-Fueled Talent 'Army'
Posted in: UncategorizedDuring his time as chief creative officer for the U.N.’s Global Education Program a few years ago, Mark Wnek was moved by the number of disadvantaged, yet extraordinarily creative young people he met around the world.
“It struck me,” he says. “This is a gigantic resource of talent that no one is touching.”
So Wnek, an alum of Lowe, New York and Euro RSCG in the U.K., decided to create an agency though he refers to it as an “army” — dedicated to finding the brightest millennial and Gen Z talent from all backgrounds.
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