Former TBWA Creative Exec O'Neill Named Chief Creative Officer at Startup Theranos
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Former TBWA/Chiat/Day Executive Creative Director Patrick O’Neill has been named Chief Creative Officer at Theranos, the Silicon Valley startup that has been generating buzz in the medical world for its innovative approach to laboratory testing. Theranos’ technology allows patients to be diagnosed from a single drop of blood, versus the multiple millileters that are the blood-testing industry standard.
The company was founded 11 years ago by 30-year-old Elizabeth Holmes, when she dropped out of Stanford at the age of 19 to focus full-time on developing the Theranos technology. Now a 500-person organization that according to a recent report in Fortune is valued at more than $9 billion, Theranos has been steadily gaining attention since the fall, after it opened 20 wellness centers where consumers can get its testing in Walgreens outlets in Palo Alto and Phoenix. It’s now poised to more actively promote its mission, which, according to Ms. Holmes, is to equip consumers with affordable, accessible health information so that they’re able to act on it in a timely and effective way.
Ms. Holmes named Mr. O’Neill CCO after her experience working with him at TBWA/Chiat/Day. Theranos had previously worked with the agency on brand positioning, but no official campaigns. Ms. Holmes said she considered a number of candidates for the post, but in Mr. O’Neill she found a kindred spirit whose personality and past work really connected with the company’s mission statement.
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