Former Starbucks Exec Pushes Kohl’s Forward in Digital, Social Space
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Michelle Gass is gearing up for her first holiday season at Kohl’s.
The former Starbucks executive joined the retailer in June as the chief customer officer, overseeing marketing, e-commerce and omnichannel experiences. In the absence of a chief marketing officer — a role Kohl’s has had previously — Ms. Gass is leading the retailer’s holiday push, which is slated to kick off in early November. She hedged when asked whether she planned to bring on a CMO, saying only that she’s been busy assessing the organization, and that she’s been pleased with the in-house talent.
“I’ve spent a lot of time in the field and stores, doing customer roundtables in back rooms of stores, talking to associates and getting a lay of the land,” Ms. Gass said, adding that she’s looking for ways to activate “an evolved playbook.”
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