Former Reader’s Digest Association CEO George Grune Dies at 83
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George Grune, who rose from ad salesman at Reader’s Digest Association to CEO, died April 17 in Jacksonville, Fla., after complications from open heart surgery. He was 83.
Mr. Grune helped lead a turnaround at Reader’s Digest Association, where he was named chairman-CEO in 1984, by developing the company’s first strategic plan, modernizing its image and positioning it as a global player. By 1990, the year the company went public, Reader’s Digest Association was enjoying record profits at home and abroad. Mr. Grune retired in 1995.
George Vincent Grune was born in White Plains, N.Y., and graduated from Duke University, where he attended on a football scholarship, in 1952 with a bachelor’s degree in English. He served in the Marine Corps for two years, completed two years of law school at University of Florida and worked briefly for the Continental Can Company before joining Reader’s Digest Association in 1960.
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