Dec
17
Former MediaVest CEO Bill Tucker Joins 4As
Posted in: Uncategorized
Former MediaVest CEO Bill Tucker has joined the 4As as exec VP-media relations.
Mr. Tucker had been president of global client operations for Publicis Groupe’s Starcom MediaVest Group, the umbrella group for media agencies Starcom and MediaVest. He took on that role last June, after five years as CEO of MediaVest in the U.S. Brian Terkelsen, who had been MediaVest’s branded entertainment lead, succeeded Mr. Tucker as CEO last summer.
“Bill is a proven leader and ideally suited to help the 4A’s drive the next wave of media and marketing innovation,” said Bill Koenigsberg, CEO and founder of independent media shop Horizon and vice chairman of the 4A’s Board.
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