Mar
12
Former Anheuser-Busch marketer Bob Lachky disses Bud Light's corn syrup ads
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A former Anheuser-Busch marketer who was behind some of the beer industry’s most memorable campaigns says the brewer has missed the mark with its ads attacking Miller Lite and Coors Light for using corn syrup.
“It’s a commodity industry and the last thing you need to be doing is further commoditizing it with discussions about ingredients that nobody cares about,” says Bob Lachky, who spent 20 years at A-B, including serving as chief creative officer, before departing in 2009. “It’s just real disappointing. It’s a total miss.”
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