Former agency exec and Beam CMO Kevin George takes cannabis marketing job
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Another high-profile marketing executive is moving into marijuana. Kevin George, former global chief marketing officer at Beam Suntory and CMO and president at marketing agency Mosaic, has accepted a position as CMO at Harvest Health and Recreation, one of the largest vertically integrated cannabis companies in the U.S.
His hire lends more proof that the growing cannabis industry is creating more job opportunities for former consumer-packaged goods and retail marketing execs looking to get in on the ground floor of a category that is shifting from black market to mainstream status.
George will be charged with building a portfolio of cannabis consumer brands. Harvest, which has more than 425 employees and trades publicly on the Canadian Stock Exchange, is involved in cannabis cultivation and retail distribution. The Phoenix-based company operates in 12 states and has ambitious expansion plans, as more states legalize pot.
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