Feb
21
Forget Beer-Drinking Good Ol’ Boys; Meet Nascar’s Fitness-Freak Drivers
Posted in: Uncategorized
So you still think Nascar drivers are not real athletes?
Nascar and ad agency Ogilvy & Mather, New York, will try to challenge the stubborn image of drivers as beer-guzzling good ol’ boys as part of a new brand campaign breaking during Fox’s telecast of the Daytona 500 Sunday.
Ogilvy’s three new brand spots are designed to work together to promote Nascar’s new 2014 season, said Kim Brink, Nascar’s VP of marketing.
Post a Comment