Dec
12
Ford, ‘What’s Trending’ to Help Homeless Kids With YouTube Telethon Tonight
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In the latest — and one of the noblest — sign of online video mirroring TV programming, Ford and YouTube network What’s Trending are hosting a live telethon on Google’s digital video service Thursday night to raise money for homeless children.
The two-hour event will stream live from YouTube’s Los Angeles production studio, starting at 9 pm ET (stream embedded below). YouTube’s second annual telethon, dubbed a Tube-A-Thon, will benefit Covenant House, a charity network for homeless youth.
The show will be hosted by What’s Trending’s Shira Lazar and feature YouTube stars such as Freddie Wong, Daily Grace and Shay Carl. Ford’s involvement stems from its Fiesta Movement campaign that was created to promote its Ford Fiesta sedan and social good.
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