Jan
09
Ford futurist on the road ahead for autos and 'the many faces of me'
Posted in: Uncategorized
Sheryl Connelly gets paid to look around the corner. Ford’s head manager of global consumer trends and futuring tracks the trends shaping consumer behavior and how they’ll affect the automaker’s product development and corporate strategy. Here, she discusses some of the findings in her recently published 2019 Ford Trends report. This interview has been edited and condensed.
The report suggests that people are afraid of the unforeseen consequences of technology. What does this mean for marketers?
We tend to fear what we don’t understand. We need to make sure we demystify technology so people can see the benefits, and [that] it’s transparent.
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