For Politicians, Custom Data Is Key to Reaching Ethnic Voters
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U.S. Census data shows the eligible voting population will shift dramatically between 2012 and 2016. In several states, the proportions of eligible white voters will drop as the numbers of Hispanic, Asian and African-American voters will continue growing. According to a Washington Post evaluation of the data, those states include Arizona, where the number of non-Hispanic whites will fall to 64% in 2016 from 68% in 2012 and the number of Hispanics will grow to 23% from 20%. In Nevada, non-Hispanic whites will fall to 60% from 65% and Hispanics will increase from 16% to 19%. African-Americans in Nevada will jump to 10% from 9% and potential Asian voters in the state will rise to 8% from 7%.
Other states with similar demographic shifts include Colorado, Florida, Georgia, North Carolina, Ohio and Virginia.
The GOP has had time to flesh out and execute its strategy since its last major loss in 2012, when Mitt Romney won just 27% of the Latino vote. Republican politicians’ opposition to immigration reform is one of the issues that has made Republicans generally unpopular among Hispanics.
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