Hasta La Creative!

Meanwhile, Apple has poached a number of former MAL staffers, including Creative Directors Hector Muelas and Ricardo Viramontes, and Creative Director Larry Corwin, who previously held creative director positions at Google, BBH, BBDO and Goodby Silverstein & Partners.

Apple has tapped former Madison Avenue recruiters to ramp up its head-hunting efforts. Among them, Linda Waste, a senior recruiting manager who previously worked at DDB Chicago, Energy BBDO and Euro RSCG; and senior recruiter Greg Christman, former talent director at TBWA/MAL and recruiter at Google Creative Lab.

At the same time, according to people familiar with the situation, TBWA/MAL has become more aggressive in its own recruiting.

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