For 2022, Uncertainty Is the New Certainty

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today’s installment is the first in a two-part series from McKinsey partner Kabir Ahuja on growth imperatives for CMOs in 2022. Below, in his own words, he shares five ways to…

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