Footstats Foot-Trade: Foot-Trade. The stock exchange that invests in your club jerseys.
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Direct Marketing, Online, Mobile
FootStats
Have you ever imagined if your club jerseys price changed according to its performance on the field? It was exactly what happened during the Brazil’s greatest local rivalries matches. Footstats, the biggest football-specialized statistics company in Latin America, launched the Foot-Trade: a web-app that connects the game statistics to an e-commerce system in real time, so the fans can follow and buy on a second screen. During the games, each tackle, cross, corner, shot on goal, shot on goal and goal influenced the jerseys price. Turning fans into investors.
Advertising Agency:F.Biz, Sao Paulo, Brazil
Creative Director:Guilherme Jahara, Marcelo Siqueira, Marcelo Torma, Alexandre Ravagnani
Art Director:Gregory Kickow, Caio Cardoso, Marcelo Mandaji, Felipe Santos
Copywriter:Armando Araújo, Pedro Maneschy
Technology:Nicholas Almeida, Igor Almeida, Kauê Righi, Ivan Queiroz, Eduardo Roberto, Eduardo Magaldi, Danilo Riedel
Ux:Mauro Belucci, Fernando Rocha, Murilo de Paula
Design:Mauro Belucci, Fernando Rocha, Murilo de Paula
BI:Lívia Gallo
Motion Designer:Wesley Martins, Alexandre Arantes
Project:Alexandra Gomes, Talita Tamara
Media:Roberto Grosman, Luciana Prado, Junior Freitas
Producer Director:Teteu Savioli
Agency Producer:Iara Demartini, Julia Ramos
Videomaker:Moreno Gonçalves
Photographer:Moreno Gonçalves
Art Buyer:Camila Serena
Sound Production Company:Shuffle, Antfood
Client:José Eduardo Romanini Domingos
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