Feb
04
Foot Locker and Nike: House of Hoops Mark of Greatness
Posted in: Uncategorized
Ever since Jordan’s ‘Jumpman’ turned ballers into brands, every basketball fan has wanted their own player logo. But as the sport grew exponentially worldwide, it was still only the game’s most elite – like LeBron James, Kobe Bryant and Kevin Durant – that got the chance to have their own signature logo. Until now.
‘House of Hoops Mark of Greatness’ is a mobile-first, interactive design tool that lets basketball fans create their own, personalised ‘player logo’ in a few simple steps – with the chance to score their own player edition shoe.
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