Feb
10
Food Brands Try to Wake Up Sales With New ‘Energy’ Appeals
Posted in: Uncategorized
Are you exhausted? Food marketers think you are.
From cereal to snacks and even dog food, brands are pushing energy as a selling point like never before. The newest buzzword is “sustainable energy,” meaning foods that keep you full and fueled for longer periods.
PepsiCo-owned Quaker is among the most aggressive brands trying to capitalize on America’s apparent sluggishness. A new campaign includes a TV ad showing people nodding off on buses, at work and at home, while encouraging consumers to fight the “human energy crisis” with the “good energy of Quaker” and its array of oatmeal-based products, from bars to hot cereal. The ads are by the Chicago office of BBDO, which is coincidentally known as Energy BBDO.
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