Five trends to watch out for in Super Bowl LIII commercials


With just over two weeks until Super Bowl LIII kicks off from Mercedes-Benz Stadium in Atlanta, Georgia, we still know very little about the actual creative of the in-game commercials. Last year, Stella Artois was the first marketer to pre-release its Super Bowl spot on Jan. 16. But to date only Bumble has pre-released any footage from their Big Game commercials.

Still, there are some trends starting to emerge, from commercials having a more humorous tone to ads that will be more welcoming to the massive audience of female viewers. Here’s what to watch for on game day.

Less star power

Continue reading at AdAge.com

No Responses to “Five trends to watch out for in Super Bowl LIII commercials”

Post a Comment