Five Things You Didn’t Know About CPG Mobile Advertising


Packaged-goods marketers may not have been the fastest adopters of mobile advertising, but they’re catching up, according to a new study by Millennial Media and comScore, which found CPG advertisers more than tripled spending on mobile last year.

In-Store Mobile Behavior by Gender

During three-month period, percentage who used their phone for the following consumer-goods-shopping tasks while in a store:

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