Jan
17
Five things to watch in Super Bowl LIII commercials
Posted in: Uncategorized
With just over two weeks until Super Bowl LIII kicks off from Mercedes-Benz Stadium in Atlanta, Georgia, we still know very little about the actual creative of the in-game commercials. Last year, Stella Artois was the first marketer to pre-release its Super Bowl spot on Jan. 16. But to date only Bumble has pre-released any footage from their Big Game commercials.
Still, there are some trends starting to emerge, from commercials having a more humorous tone to ads that will be more welcoming to the massive audience of female viewers. Here’s what to watch for on game day.
Less star power
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