Five Things Mother Learned From Putting Internet Addicts In Detox
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Last month, during Internet Week Europe, Mother London conducted an experiment — No Internet Week — in which five internet-addicted media types were deprived of their smartphone, email and any internet access for a whole week. The agency has now released this video, giving an insight into the project and its effects on participants (who included founder of Loaded magazine James Brown and fashion blogger Maria Pizzeria ).
Also among the volunteers was Mother’s Katie Mackay (pictured), a strategist at the agency who leads its Ikea and Diageo business. Her work has also included feminism initiatives Make Them Pay with Elle magazine, and #projectbush, both of which involved significant social-media elements. She is also a blogger, who shared her outfits every day for a year at whatkatiewore.com, a site she founded with her partner.
Here, Ms. Mackay shares five things she took away from No Internet Week.
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