Mar
03
Five Takeaways From Mobile World Congress 2017
Posted in: Uncategorized
If brand marketers were looking for innovation and excitement at Mobile World Congress, they might have been disappointed. This year was all about evolution, and the big reveals at the show reflected that.
Yes, there were iterative improvements in handset performance, but the underlying theme was how mobile is increasingly enmeshed in our lives, at home, in the car and in industry.
Here are five impressions from four days in Barcelona:
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