Hasta La Creative!

For the cover challenge, the brief was to show “the meaning of creativity in 2014.” Mr. Fernando created an installation to show that everything is connected in the contemporary world. “I feel like brands also have an invisible line connecting them to each other,” he said.

In case you didn’t pay close attention, the string linking the props on the cover tells a story. In one spot there’s an Axe deodorant paired with a MAC lipstick and a pack of Durex: So perhaps the story is that “a girl uses MAC lipstick for a guy who used Axe deodorant, and that night they use Durex condoms,” Mr. Fernando explained.

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