Firstborn Founder Michael Ferdman on Ditching Adland for (Possibly) Making Sandwiches
Posted in: UncategorizedLike most loving parents, a teary-eyed Michael Ferdman will bid adieu to his Firstborn after 18 years in June. He has no plans to turn the shop into an exercise studio.
Instead, he’s leaving the digital creative shop he founded almost two decades ago and sold to Dentsu Aegis four years ago in the hands of president Dan LaCivita. Mr. Ferdman’s departure is part of a carefully crafted four-year earn-out-and-succession plan that moves Mr. LaCivita into the CEO role, overseeing over 100 staffers and a diverse client roster that includes All Nippon Airways, L’Oreal and Rolex.
Unlike other earn-out and succession tales, Mr. Ferdman doesn’t hold onto a chairman title, or plan to take on another marketing role. He’s leaving advertising and not looking back.
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