First Look: Ricky Gervais, David Chang in New Ads for Audi
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Entry-level luxury cars sounds like an oxymoron. In fact, new, smaller luxury sedans priced below $30,000 such as the Mercedes-Benz CLA-Class are one of the fastest-growing segments of business. Audi of America breaks a new campaign today starring funnyman Ricky Gervais to tout its new entry into the segment: the 2015 Audi A3 sedan, which goes on sale nationwide April 3 at a starting price of $29,900.
The highlight of the new campaign is a 60-second spot called “Dues” starring Mr. Gervais, the British comedian who created “The Office” before moving on to feature films and hilariously taking down Hollywood’s elite as host of the Golden Globes awards show.
In the spot from Venables Bell & Partners, San Francisco, we see Mr. Gervais, U.S. gold medal winning boxer Claressa Shields, celebrity chef David Chang, comedian Kristen Schaal and other iconoclasts reciting lines from Queen’s hit song, “We Are the Champions.”
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