Oct
02
Finding the best agency starts with a well-written RFI
Posted in: Uncategorized
Two decades into my work managing agency searches, and nearly that much time into the world’s online dating era, some parallels are becoming clear.
The whole point of online dating is to find someone who fits what you’re looking forwithout wasting too much time. The same applies in a business search.
There are too many agencies, just like there are too many people, to let bad info or the wrong questions slow everything down. For brands, that means you need to get your request for information right.
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