Mar 11

Finding Serenity at SXSW With Michelob Ultra’s Sunset Meditation Event

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SXSW may be one of the most frantic, boisterous festivals out there–and that’s exactly why Michelob Ultra challenged itself to create a moment of peace and tranquility for thousands of attendees in its very first SXSW activation. In its first Super Bowl spot, Michelob Ultra featured Zo? Kravitz and the quiet yet deliberate use of…

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