Jun
14
Fight Rising Tides in Playmob’s Gamified Mobile Ad
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Gamified mobile ads are raising awareness of climate change fueled rising oceans by allowing audiences to try to stem the tide in a pseudo-mobile game, accessible via ad, that is streamed in the browser without an app install.
New York based global ocean preservation collective We Are The Oceans (WATO)…
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