Hasta La Creative!

We’re already one-third of the way through the 18-week summer TV schedule, and while there are still a number of series that have yet to take their bows, it appears unlikely that any will unseat the sweaty season’s longtime ratings champ.

Now in its twelfth season, NBC’s million-dollar competition series “America’s Got Talent” remains summer TV’s gold standard. Through its first five episodes, “AGT” is averaging 12.5 million live-plus-same-day viewers and a dizzying 2.6 rating in NBC’s target demo, which translates to 3.3 million adults 18-49. (Transfer those demo deliveries to the regular season, and “AGT” would rank fourth among all non-NFL broadcast programs, trailing only “The Big Bang Theory,” “Empire” and “This Is Us.”

While “AGT” reaches a somewhat older crowd (the median age of the viewers who tuned in to last Tuesday’s broadcast was 57.4 years), the show’s talent pool of dancing dogs, pre-teen puppeteers and crooning cabbies also helps draw a fair amount of younger enthusiasts as well. In each of the five nights it has aired thus far this summer, “AGT” has put up the highest ratings among the adults 18-34 crowd; currently, the show is drawing around 1.1 million members of the younger demo per broadcast.

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