'Fearless Girl,' 'Boost Your Voice' and 'We're the Superhumans' Win Grand Prix on Cannes Lions' Final Night
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The final night of the Cannes Lions International Festival of Creativity unveils what traditionally have been the most anticipated honors of the week — the Grand Prix in Titanium, Integrated and Film.
On Saturday evening, “Fearless Girl” for State Street Global Advisors added the Titanium Grand Prix to its three earlier “Big Lions,” while Boost Mobile’s “Boost Your Voice” picked up the top prize in the Integrated category for its second Grand Prix. Meanwhile, the Film jury awarded its Grand Prix to Channel 4’s “We’re the Superhumans.”
WHAT IT IS: Created out of McCann New York, “Fearless Girl,” a bronze statue of a girl that stands defiantly across from the iconic Wall Street Charging Bull, added the Titanium Grand Prix on Saturday. It previously won the top awards in the PR, Glass and Nontraditional Outdoor categories on Monday.
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