Fast-Casual Chain Smashburger Hires Mono as It Increases Marketing, Grows Footprint
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Growing fast-casual burger chain Smashburger has named MDC Partners’ Mono its new creative agency as the brand seeks to expand.
The Denver-based chain initially invited 12 agencies to a review, though Mono was chosen “all-in approach that combined strategic insights with their ability to translate those insights into outstanding creative,” according to a statement. The company previously worked with Denver-based agency Cactus.
The move comes as the chain is looking to boost its marketing, though it declined to provide more detail. “With our continued growth of adding new restaurants at about 25% annually, we are also looking to increase our marketing efforts,” said Josh Kern, chief marketing officer in an email to Ad Age. “With Mono we are excited about an innovative approach to marketing and new ways to reach customers.”
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