Family Time Becomes Weezer Singalong in Honda Spot
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, McDonald’s plies you with colorful fruit and tumbling ice to advertise its frozen lemonade, a “real lemonade made with no artificial flavors” (but probably plenty of sugar). And a volunteer named Deborah Heritage, who appears to be something like the Jane Goodall of birds, says she uses Dawn soap on oily birds and at home.
For a family of Weezerheads in a Honda Pilot spot, 1994 never really ended. The group breaks into a rendition of “Buddy Holly.”
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