Hasta La Creative!

Since 2012, Ad Age has had an informal editorial partnership with TVGuide.com focused on its Watchlist, a customizable entertainment guide that lets users make a list of their favorite shows, actors, etc. We keep a close eye on Watchlist because each season the top 10 most Watchlisted new shows tend to have a high probability (averaging 80% over the past four years) of being picked up for full seasons. Think of Watchlist as a massive “wisdom of the crowds” focus group (with more than 3 million registered users) of informed TV fans.

A caveat we repeat every time: Watchlist users are, essentially, publicly expressing hope that these shows will live up to hype. Series that exhibit early promise and score full-season orders can and do, of course, still end up getting canceled later on (as hype gives way to reality, storylines run out of steam, networks stick good shows in bad time slots, etc.).

To add some context to this chart, TVGuide.com Editor-in-Chief Mickey O’Connor offered Ad Age a few thoughts on the fall’s most-wanted new series:

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