Facebook to Debut First TV Ad to Promote ‘Home’ for Android
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Facebook is making a big bet that people want to be surrounded by content from their friends each and every time they look at their phones, and it’s teeing up a marketing campaign that will include its first-ever TV advertising.
With its new experience for Android, “Home,” Facebook has introduced an appealing new mobile canvas that could potentially cause its mobile revenue to soar — if it can find a way to serve ads onto the lock screens of people’s phones without bothering them. And also if enough mobile consumers want to be able to see a constantly updating stream of updates from their Facebook friends and to be able to message anywhere on their phones with those friends (depicting by icons of their Facebook profiles called “chatheads.”)
CEO Mark Zuckerberg suggested that “Home” is a means of making Facebook more engrossing and also referred to the size of the opportunity in terms of the captive audience available. He referenced a statistic that the average mobile consumer looks at their lock screen 100 times per day.
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