Facebook Steps Up Efforts to Court Ad Agencies In Pursuit of Brand Dollars
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Even as more ad tech and digital media vendors try to circumvent agencies and go directly to brands, Facebook is assembling a global team and structure dedicated to the task of growing its revenue from agencies. And if the recent deal between Omnicom and Facebook’s Instagram is any indication, the company is getting at least some traction.
Facebook recently doubled its global agency development team to 20 people, boosted its local agency partner group to 100 staffers in local markets from 30, and added 5 new agency leads to its Client Council, said Patrick Harris, director of global agency development at Facebook. The new Client Council members are all important media agency executives, including Daryl Simm (Omnicom Media Group), Laura Desmond (Publicis Groupe’s Starcom MediaVest Group), Steve King (Publicis Groupe’s ZenithOptimedia), Matt Seiler (IPG Mediabrands) and Dominique Delport (Havas Media, in David Jones’ old spot).
Ad Age talked with Mr. Harris about the state of Facebook’s agency push.
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