Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads
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Facebook is hoping that its hotly anticipated video-ad units can be a more-than-$4-million daily business out of the gate — if its asking price is met.
The social network still hasn’t finalized the format of the video ads, but it’s been shopping the product around to agencies, looking to lock down commitments for the first available slots in June or July, according to three executives briefed on the product.
While the format of the units isn’t totally nailed down, it’s widely assumed that they’ll be autoplay and presented in a video player that expands beyond the main news-feed real estate to cover the right- and left-hand rails of users’ screens on the desktop version of Facebook, which Ad Age reported in December. (Facebook has also been at work on a way to make video ads stand out on mobile apps, though it’s still unclear how it intends to accomplish this.)
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