Facebook rolls out search ads and they're currently free
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Facebook is dipping its toe back into search advertising following a five-year hiatus.
The company said Tuesday that users will now see ads when making retail-related searches in areas such as automotive and e-commerce. While it’s only available in the U.S. and Canada, it may expand the offering to other countries in the near future. A person familiar with the matter says Facebook began testing the feature last month, adding that advertisers seeking to test the offering can do so through Ads Manager. They also won’t be charged for doing so, either, the person says.
Should it prove successful, Facebook will implement an auction-style bidding system similar to what it already does for its other ads, the person says. The ads will look similar to those that appear in News Feed, meaning that they will sport the same headline, image and text.
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