Facebook Revenue-Sharing Move Is a Big Step Forward for Online Video
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The ever-gestating business of online video just took a very big step into adulthood, as Facebook said it would begin sharing ad revenue with some video creators, just as Google has done through YouTube for years.
The announcement just opened up what is arguably the largest off-YouTube video platform out there (others include Twitter, Vine, Instagram, DailyMotion, Vessel and Vimeo on Demand). With 1.4 billion users, Facebook is the world’s biggest distributor of online content, much of it driven by people who don’t have a direct way to get paid for their work.
Facebook has always been an important way for fans to follow video creators, but now that Facebook will give creators a direct financial incentive to post great content, expect to see online video take off on the site. And that’s on top of what already has been a dynamic segment since Facebook began offering native video-playback last year. Already, video views skyrocketed to 315 billion in the first quarter of 2015. That’s still less than half YouTube’s 756 billion views, but overall an astonishing number. Imagine what will happen when creators actually get paid.
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