Hasta La Creative!

When Sprint decided to build an application to let users invite their Facebook friends to join their cell phone plans as part of its new “Framily” campaign, the brand effectively brought on Facebook as a technical consultant.

Last month, representatives from Sprint and three engineers, a user-experience designer and a tech lead from DigitasLBi gathered at Facebook’s Menlo Park, Calif., headquarters for a week to work on the app under the guidance of Facebook partner engineers.

The app — which is being supported by a Facebook ad campaign that kicked off last week — was designed to let people share their Framily ID with Facebook friends via private messages sent to whatever subset they choose with the advice that they can all save money together. Or people who’d like to start a Framily can post messages broadly to their news feeds to see who’s interested.

Continue reading at AdAge.com