Oct
18
Facebook Launched Retention Optimization for All Advertisers Worldwide
Posted in: UncategorizedIn August, Facebook announced that it was testing retention optimization with a limited number of advertisers. The tool allows creators of ad-based or subscription-based mobile applications to advertise to users who are most likely to re-engage with their apps on the second or seventh day after they’ve first downloaded it. Facebook cited data from AppsFlyer,…
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