Facebook Is Testing Ad-Supported Videos, Will Share Revenue With Creators
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The question of how Facebook will try to rival YouTube’s video ad business may have been answered on Tuesday.
While Facebook has been running autoplay video ads in people’s news feeds for over a year and has been courting media companies and digital video stars to upload their videos to the social network, the company hasn’t offered a way for advertisers to piggyback those creators’ videos and for those creators’ to make money from the videos they post to Facebook. Now it has.
On Wednesday Facebook announced it is testing showing people who check Facebook on their iPhones a list of related videos when they click to watch certain videos. Those suggested videos feeds will include video ads, and Facebook will split the money from those ad views with certain creators and media companies.
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