Jun
08
Facebook Has Message for Marketers Ahead of Cannes: All Digital Is Not the Same
Posted in: Uncategorized
As much of the ad world prepares to head to the Cannes Lions International Festival of Creativity, where Facebook will again loom large both on the minds of many and on the Cannes beach itself, the social media giant is making the case that brands should not gauge it the same way they do other platforms.
“Facebook isn’t YouTube, YouTube isn’t Search, Search isn’t Snapchat,” Mark Rabkin, VP of core ads at Facebook, wrote in a blog post.
The argument comes amid continuing pressure from marketers for the digital ad ecosystem to meet certain industry standards on subjects such as “viewability,” in which advertisers only want to pay for ads that appear on-screen for certain lengths of time.
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