Facebook Brings Its Data To Agencies With Road Show
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Facebook is trying to get smarter with its ad agency relations by aggressively plugging a consumer research program called “Facebook IQ.”
The initiative seeks to give brands and agencies a window on consumer behavior by merging Facebook data with third-party research. While the program is several months old, Facebook execs have started giving it more attention by taking the insights on the road. The tour, called “Facebook IQ Live,” has included recent stops in New York City and Chicago. Los Angeles could be next, followed by stops in international markets, according to Facebook executives.
The idea is to personally introduce mid-level agency staffers to the data, which includes insights on matters like when new mothers are on Facebook the most or how varied demographic groups shop differently online.
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