Hasta La Creative!

Facebook is counting on Stories to lead the future of its social networks, but the new way of sharing video has not caught on with advertisers yet. And the company’s sales growth is slowing down.

As Facebook released its third-quarter results Tuesday, ad sales hit $13.5 billion, up 33 percent year-over-year. By comparison, in last year’s third-quarter, Facebook’s ad revenues were up 49 percent compared to the year-ago figure.

The company is going through a metamorphosis, similar to Facebook’s transformation from a desktop-first product to a mobile-first offering starting in 2012, the year the company went public.

Continue reading at AdAge.com