Hasta La Creative!

Here’s an extended version of Hyundai’s Kia Sorento Space Babies Super bowl commercial. We think the ad will get a lot of laughs. After all, anyone who’s ever had kids is very familiar with juggling, dancing and improvising after being asked, “Daddy/Mommy, where do babies come from?”

Created by David & Goliath, the commercial features a nervous dad who masterfully navigates through this delicate question and concocts an amazingly detailed explanation involving a distant planet called Babylandia. Directed by RSA Films’ Jake Scott, the ad is also humorously filled with, in any other situation, might be dubbed cheesy sexual innuendo. But in this scenario, it works.

Rockets “shoot off.” They “penetrate” the atmosphere. They’re “released.” Funny stuff.